The Untold Secret Behind the Unique Taste of Apple Jacks®

May 30, 2023 2 min read

The Untold Secret Behind the Unique Taste of Apple Jacks®
Have you ever found yourself looking at a box of Apple Jacks®, admiring the red-speckled loops and suddenly hit with the million-dollar question: "Wait, what does this taste like, anyway?" Well, buckle up, cerealistas, because today we're embarking on a flavor exploration to unravel the greatest mystery in the cereal aisle: the unique taste of Apple Jacks.

The Origins of Apple Jacks®

Let's start at the beginning. The year was 1965, and Kellogg's was gearing up to launch their new product, Apple Jacks®. A cereal that despite its name, left us wondering: "Does it even taste like apples?" We've spent decades racking our brains over this. You'll be pleased to know that we've finally cracked the code. Spoiler: It has to do with a few other famous cereals (and not so much with apples).

The Connection with Froot Loops®: Same Base, Different Final Product

Back in the day, Apple Jacks® proudly declared that it was "the cereal". Even today, they stand by this claim. But, if you’ve ever tried them you know better — it's not apples or even cinnamon that dominates the flavor profile. Confused? Let's rewind.

Before we get into Apple Jacks®, let's make a pitstop at the iconic Kellogg's Corn Flakes, created in the 1890s. Over time, Kellogg's dabbled with different Corn Flakes variants — including a sugar-frosted version in 1952 that today we know and love as Kellogg's Frosted Flakes. Same base, different final product.

Apple Jacks® and Froot Loops® are Cousins

Here's the bombshell: Apple Jacks® are basically cousins with Froot Loops®. Yep, you heard that right. The same base, different final product story applies here too. They're the same size, shape, and color - orange and green. A comparison of ingredients only confirms our suspicions - they're strikingly similar.

Unveiling the Apple Twist

The real difference lies in the flavoring. Froot Loops® plays the fruit card, while Apple Jacks® goes for an apple and cinnamon twist. But get this: the apple taste in Apple Jacks® doesn't come from apples. It's a blend of artificial flavors that mimic apples, working together to deliver that distinctive taste we can't get enough of.

And why not real apples, you wonder? It's a question of cost and stability. Artificial flavorings are not only cheaper, but they also ensure a consistent taste experience, unaffected by the whims and fancies of apple seasonality.

Keeping Apple Jacks® Crunchy

So, there you have it. Apple Jacks®: the cereal that's carved its own niche in the cereal aisle, captivating our taste buds with a complex fruity, cinnamon, and faux-apple symphony. And if you've got a thing for crunch, The CrunchCup could be your new breakfast BFF — a portable cereal cup that keeps your milk and cereal separate, ensuring every bite is a crunchy one.

Next time you enjoy a bowl of Apple Jacks®, take a moment to appreciate the quirky flavor journey you're on, courtesy of food science's clever play. As we've just discovered, the secret to solving the most puzzling food questions often lies in exploring unexpected links and hidden stories behind our favorite snacks.