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May 30, 2023 2 min read
Back in the day, Apple Jacks® proudly declared that it was "the cereal". Even today, they stand by this claim. But, if you’ve ever tried them you know better — it's not apples or even cinnamon that dominates the flavor profile. Confused? Let's rewind.
Before we get into Apple Jacks®, let's make a pitstop at the iconic Kellogg's Corn Flakes, created in the 1890s. Over time, Kellogg's dabbled with different Corn Flakes variants — including a sugar-frosted version in 1952 that today we know and love as Kellogg's Frosted Flakes. Same base, different final product.The real difference lies in the flavoring. Froot Loops® plays the fruit card, while Apple Jacks® goes for an apple and cinnamon twist. But get this: the apple taste in Apple Jacks® doesn't come from apples. It's a blend of artificial flavors that mimic apples, working together to deliver that distinctive taste we can't get enough of.
And why not real apples, you wonder? It's a question of cost and stability. Artificial flavorings are not only cheaper, but they also ensure a consistent taste experience, unaffected by the whims and fancies of apple seasonality.
So, there you have it. Apple Jacks®: the cereal that's carved its own niche in the cereal aisle, captivating our taste buds with a complex fruity, cinnamon, and faux-apple symphony. And if you've got a thing for crunch, The CrunchCup could be your new breakfast BFF — a portable cereal cup that keeps your milk and cereal separate, ensuring every bite is a crunchy one.
Next time you enjoy a bowl of Apple Jacks®, take a moment to appreciate the quirky flavor journey you're on, courtesy of food science's clever play. As we've just discovered, the secret to solving the most puzzling food questions often lies in exploring unexpected links and hidden stories behind our favorite snacks.